Discover the Difference

Search Engine Optimisation – Why it is Essential for Small Businesses


We are living in a digital world and that means all businesses need to have a strong online presence if they wish to be relevant and search engine optimisation is one of the most popular digital marketing services.

What is SEO?

When you type in a few well-chosen words into Google’s search window and click on search, you get 1000s of search results in less than a second! The search engine uses a set of very complex algorithms to sift through the entire contents of the Internet and present the user with what they think are the top results. SEO is the art of boosting a site’s rankings within Google searches and an internationally renowned SEO agency in Ireland is ready to help you.

How does SEO work?

As you would expect, Google guard their algorithms, not wishing for anyone to know how they rank sites, which is where SEO technicians come into the equation. They have a sound understanding of how search engines work and they use a range of strategies to boost a website’s rankings within specific searches. When planning to carry out SEO work on a website, you must first do some search term research to discover the most popular search terms that consumers are using. Once these keywords are known, they need to be integrated into the target website; you must be careful not to use these terms too often, otherwise Google will penalise the site, citing ‘keyword stuffing’. These search terms must be carefully placed and in the right locations; the next time Google’s bots trawl the web, the terms are noted and the result should be a higher ranking when these search terms are used.

Ongoing SEO

It could take as long as 6 months for a top SEO agency to put your site on page 1 of search results, however, without ongoing work, that top spot will soon be lost, as data is deleted and uploaded 24 hours a day, which changes the landscape. This means you need to have SEO work ongoing in order to retain the top spot.

Drive organic traffic to your website

When your site has been fully optimised, you can expect to receive a high volume of organic traffic, as users click on your link. Imagine getting a few thousand hits every single day! This is what SEO can do for your business.

Talk to Ireland’s top SEO agency and set the ball rolling to getting a lot of traffic from Google.

Leave A Reply

Your email address will not be published.