With more operators joining the casino industry, acquiring and retaining players is becoming more challenging. In fact, according to some experts, you may need at least five times more resources to add extra players than to retain existing ones.
Plus, Global Market Insights Inc., which values the industry at $95.5 billion, expects it to grow by a CAGR of about 10.5%, further highlighting how competitive it will be.
With these statistics in mind, you want to ensure you appeal to as many players as possible across your game offerings, whether slots, poker or whatever genre. But how do you get started? Well, if you have such questions, do not worry because this article will help you.
Tailoring for mobile use
According to Exploding Topics, more than 90% of the world’s population owns a mobile device. And you can be sure that most of them will use these devices to do almost everything. Let’s take accessing the internet, for instance. DataReportal – Global Digital Insights suggests that more than 96% of the world’s internet users use these devices to go online time after time.
Now, imagine having a clunky game that’s hard to navigate on mobile devices. This is already a disadvantage, especially if your competitors implement responsive designs. To avoid such losses, operators are now adopting designs that automatically adjust to fit multiple screen sizes, ensuring seamless experiences even on smaller devices.
This can be a good strategy to improve retention rates because, according to Webstacks, 74% of users will likely return to a site that works well on these devices. As if that’s not enough, responsive designs can increase the possibility of purchasing by 67%, making them a great marketing tool.
The pain of having a non-mobile-friendly game can actually be unbearable. Do you know that, according to experts, up to 57% of customers will be less likely to recommend such platforms? So, you want to ensure that whether players are participating in slots, roulette or whichever game, they can seamlessly do that, regardless of the screen size. This shows that you care about their experience and can position you as a reputable and reliable brand.
Make the games more engaging and relatable
Gone are the days when players would be drawn to the simple, traditional slots. With the growing need for realistic experiences, players want more immersive games if they must remain loyal. This is why operators have been incorporating games with engaging music scores and captivating storylines, allowing players to experience the games beyond just spinning the reels and so on.
Because soundtracks help to set the emotional tone, they can help determine how players engage with and perceive games like online slots. This can be a great way to improve player engagement, which may cause them to even talk about your products to their friends.
And since most people easily trust recommendations from their friends, this can significantly influence a brand’s organic growth. Actually, according to Buyapowa, about 88% of consumers will trust such recommendations more than any other marketing type.
Plus, game providers have been borrowing from popular things like sports and movies to make their games more relatable. This is particularly popular with online slots. In fact, it’s almost impossible to think about something and not find its associated slot game.
Beyond just making the games feel relatable, integrating these themes allows operators to cater to as many preferences as possible. At least, a sports fan who’s new in this industry can spin reels in their favorite slots without everything feeling new. The same applies to movie fans, history buffs and so on – the list is just endless.
Take advantage of bonuses
Well, one of the major appeals of the casino industry is bonus offerings. But you don’t just want to have the simple, traditional perks because player preferences are also changing. With bonuses, players can learn different game aspects without necessarily risking their money, improving gameplay.
To prove that players actually love them, a recent ENV Media report noted that 65% recently received them. This way, platforms could extend gameplay and improve retention rates because many consumers love bonuses. And the more loyal players become, the better, especially because loyal ones easily try new products than new ones.
Looking at the statistics, Rivo Commerce suggests that returning consumers are 50% more likely to explore new products than new ones. This can be handy when you want to introduce new game varieties. Plus, given that such players can spend up to 31% more than new ones, using bonuses to increase retention can really boost your business performance.
Here is a list of some of the popular casino bonus perks:
- No deposit bonus
- Cashback
- Free spins
- Referral bonus
- Welcome bonuses, etc.
Our final word
Well, no one denies the fact that standing out in the casino industry has become very challenging. Especially now that players have become more discerning, operators must do much more to appeal to them. One way you can get started is by ensuring the games are responsive.
Most players are now turning to smartphones to access gambling experiences. So, whether they’re playing slots, blackjack or whichever game, you want to ensure the experience is as seamless as possible.
Plus, diversify your portfolios as much as you can to increase your appeal across different divides. And since a considerable number of players use bonuses, you want to adopt them to cater to that preference.
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